Per PipeCandy's estimates, about 44,000 eCommerce companies in the US sell apparel. In addition, target launched its plus-size line called Ava & Viv in 2015. Retailers like Forever 21, Anthropologie and American Eagle have followed suit, introducing extended sizes in their apparel lines, and having department stores like Nordstrom, Macy's and JC Penney. The choices in design, trends and sizes for the plus-size demographic have been historically low, and in the last ten years, DTC brands like Eloquii (owned by Walmart), Ella & Oak and Universal Standard have stepped in to fill that void. However, plus-size brands themselves seem to be favoring the DTC model, owing to reluctance from retailers to carry a comprehensive selection for fear of stock not selling out, which in itself arises from plus-size women refusing to shop at these locations due to their historically oblivious attitude towards them – a vicious cycle, one can say. Hypermarkets captured the largest market share, followed by Specialty stores and Online channels (DTC). Where are they buying?ĭ2C websites, Supermarkets & Hypermarkets and Specialty stores are the three significant transaction points. So this market pales when it comes to options. It's worse for men since there are not many figureheads like Ashley Graham or Tess Holliday among women leading the charge. Plus-size women want collections based on the latest trends and styles that standard-size customers buy, only of a different size. Only 8% of fashion brands today offer plus-size options. The common grouse of plus-size women is the lack of variety in options. Ultimately, the costs are passed down to the consumers. This translates into higher manufacturing, inventory, shipping and storage costs. Bigger the size, the more the material, and the higher the price. The hesitation in offering extended-size clothing can be attributed to the high costs of making them. US Fashion is almost a $290B market, yet only 8% of brands offer plus-size options. However, there is a lack of size standardization across the industry to begin. Challenges of plus size industryįashion's struggles with size inclusivity are nothing new. The cultural shift is apparent, yet there are challenges. Target also install mannequins of larger body shapes and sizes to shatter taboos and stereotypes at their storefronts. Plus-size influencers are taking the stage on Instagram, dedicated plus-size retailers like Eloquii (bought by Walmart) have emerged, and brick-and-mortar retailers like Forever 21, Torrid, and Hot Topic have expanded or added their plus-size departments/product lines. As a result, fashion runways have opened up to plus-size models. Various activist movements advocating for the recognition and mainstreaming of non-straight-A-size body types in retail settings have gained the spotlight. So, there's a progressive need for clothes fitting bigger body types.Īdditionally, increasing body confidence among plus-size women has increased the demand for plus-size apparel to suit the latest fashion trends. Between 20, the number of US teens purchasing 'junior size' dropped from 81% to 73%, while those who were buying 'plus-size' shot up from 19% to 34%!Īs of 2019, this figure was at 42%. CDC estimates show that as of 2018, 40% of US adults were obese. Prevalent rates of obesity in developing nations like the US are making plus-size a lucrative market. Whatever vibe you're going for, we have all the perfect curvy clothing you need this season.Plus Size Market trends and outlook Growth drivers Or, if you're in need of the perfect weekend-worthy plus size dress, why not try a effortlessly chic blazer dress? simply style with strappy heels and a mini bag for a look we're loving. Looking for the perfect plus size summer outfit? We've got you covered doll, with everything from dreamy maxi dresses to beach ready swimwear. Our plus size collection is perfect for showing off your shape, with sizes ranging from 16-28, there’s something for every figure. From sculpting plus size jeans for everyday and plus size trousers to boss your 9-to-5 in, we've got all the latest plus size fashion you need this season. Get ready to level up your look with our latest collection of must-have plus size clothing.
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